Lovin' Lake Tahoe is more than a retail company. Every sale benefits the lake. Each year we choose a different local charity or regional organization to which we donate a percentage of our profits.
We are outdoor enthusiasts; avid skiers, hikers, bikers, swimmers, paddle board adventurers and people who want Lake Tahoe to continue to be a place that is both beautiful and fun! Our intention is to protect and improve the basin so that it will remain as it is today (or better) for the future.
Every purchase you make goes directly toward protecting and improving Lake Tahoe.